Start with Yourselfis a game-changing, no-BS guide for anyone seeking meaningful success on their own terms. Its an essential framework that will give you the tools and mindset to unlock your full potential in life and businessstraight from a woman who defied all the odds to become a serial entrepreneur, a cofounder of culture-defining global businesses, a nonprofit champion, and the host of theAspire with Emma Gredepodcast. All while raising a family of four children.

Based on the factors of her early lifeshes the child of a working-class single mother and grew up in a rough neighborhood in East London and dropped out of high schoolyoud never guess that Emma Grede would go on to become one of Americas richest self-made women.

This makes Grede unique, but shes convinced you can do it, too:Start with Yourselfis a blueprint to her mindset and how she thinks about business and life, structured in easy takeaways, so you can immediately apply her philosophy to what youre trying to build and create.

Among her most blazing insights, Grede identifies what she calls Old Thoughts: stale thinking, outdated ideas; set-in-stone rules ingrained into the culture about work-life balance, the crassness of money, and the unseemliness of ambitionthat arent actually rules at all. Theyre biases, Grede insists, system errors, and we must strike them from our minds so that we can gain a greater sense of control, even mastery, over our day-to-day and long-range goals.

Ultimately, this is a book for everyone tired of feeling like a bystander or passenger in their own life. Grede offers tangible and applicable-right-now solutions to create a mindset, an overall system of thought to manage emotions, clarify ideas, and illuminate the right next stepwhile always staying positive.

Its about gathering yourself after failure. Its about being accountable but also forgiving yourself. Its about not expecting shortcuts while never being bashful about grabbing them when they appear. Its about pushing hard for wins and never apologizing for your dreams.

Above all, Grede offers a new vision for work and life that encourages readers everywhere to take responsibility for their own thinking in order to achieve personal and professional success at the highest levels.

Emma Grede is the ultimate modern mogul, turning big ideas into some of todays most influential consumer brands. Shes the cofounder and CEO of Good American, the founding partner of SKIMS, the cofounder of Safely and Off Season, and now the voice behind theAspire with Emma Gredepodcast. A leader with purpose, Grede also lends her time and expertise to global impact organizations, serving on the board of directors for the Obama Foundation and Baby2Baby, and has recently become a Kings Trust Ambassador. Her journey proves that success and substance go hand in hand. Grede lives in Los Angeles with her husband, Jens, and their four children.

• Publisher: Avid Reader Press / Simon & Schuster
• Publish Date: April 14, 2026
• Pages: 320
• Language: English
• Type: Hardback
• EAN/UPC: 9781668085486
• Dimensions:9 in H | 6 in W | 0.7 in T | 1.29 lb Wt
• BISAC Categories: Self-Help, Business & Money, Biography & Memoir